This was the first commercial I ever won in a pitch! At first, it was treated as a side project for a big client (something handed to the “young director,” he he), but the campaign quickly took on a life of its own, with two funny protagonists that became so popular people started quoting them in everyday life.

Our starting point was the old English comedic routine “I say, I say”, which we placed in everyday domestic situations from Northern Serbia. Shot with a simple, almost old-school setup, the style echoed early comedies and gave full room to the charm and timing of our two leading actresses.