I see creativity as a kind of play where, with a lot of effort and a bit of luck, the outcome sometimes touches the realm of true art. What matters most to me is staying honest in my approach and being ready to serve the idea.
When an image or emotion lingers in me for a while, often bringing a quiet sense of unease, I feel a responsibility to give it form and share it with others. I believe that in the creative process, it takes courage to stay loyal to that exciting and fragile experience of an idea: the one that suddenly lights us up and fills us with joy, but risks being rejected too early out of fear of the unknown. The willingness to follow an unfamiliar but exciting path is the only way to arrive at something truly original and authentic.
In my view, a director’s main task is to find a balance between the ability to recognize an original idea in the world of imagination and the skill to bring it to life. That’s why it’s important to embody both a sensitive artist and an energetic leader, someone who encourages the creative team to enrich and evolve the initial idea together.
Films
Dreams and film images share a similar nature – both forms speak directly to the irrational and the sensual. That’s why I believe the most authentic power of cinema lies in its ability to bypass reason and strike straight at the gut.
Structure and careful thought are essential to any film, but for me, they happen before and after the shoot. Once I’m on set, it’s all about play. That’s why I call my approach “playful cinema.”
I care deeply about crafting strong poetic images and making space for performances that feel alive and true. I want the audience to feel the story in their body, to connect with the world we’ve built in a way that’s emotional, visceral, and real.
I’m drawn to existential stories on the human condition, on pain and tenderness, where both the comic and the tragic are equally present.
Krzysztof Kieślowski, the Coen Brothers, Mike Leigh, Ingmar Bergman, and Lee Chang-dong are filmmakers who, each in their own way, opened doors to new worlds for me and gave me the confidence to believe in my own path.
Commercials
What inspires me most about working on commercials is the unlimited creative potential to shape unique worlds within a short format.
Every project has its own pulse. My focus is on catching the authentic spark of each brief and turning it into a world that’s both visually striking and emotionally honest.
I believe that an authentic and personal directorial vision can truly make a mark and build a deeper connection with the viewer. Trends can serve as useful guides, but what we remember most often comes from something unexpected and slightly irrational, the kind of impulse we usually associate with artistic creation.
Kino-Haiku
While playing around with my favorite film scenes in editing, I spontaneously discovered fascinating connections between them. These cinematic links felt like the “verses” of cinematic language — little film haiku poems.
Kino-Haiku is a non-commercial visual project born out of my love for film as an art form. It consists of short video pieces made up of three scenes from different films, just like a Japanese haiku consists of three lines. Each piece lasts up to one minute.
You can see all the works on the Instagram page @kinohaiku.
I hope you enjoy Kino-Haiku at least as much as I enjoy creating it.