A call to gather around the table, first made more than 120 years ago in the foothills of Mount Yuhor, is still alive today. It has passed through different eras, reached many generations, and yet it carries the same strength. The older ones trust it, the youngest don’t cringe at it. It makes us smile, sparks our appetite, and meets our culinary expectations.

We told the story of a voice, a taste, and a tradition lasting over a century in just 30 seconds. Playing with the visual styles of different eras, while keeping everything tied together by the spirit of Yuhor, was a true creative challenge, and one I genuinely enjoyed.