This was a low-budget project, but one that offered immense creative freedom. Working closely with the Metalac marketing team, we shaped an outline for each aspect of the company’s story.

The protagonists were real workers, while the voiceover and imagery grew directly from their own lives. What could have remained a conventional corporate film became a visual exercise in poetic documentary, blending authentic portraits of the workers with the clarity of information required for the company’s jubilee.