About Project

One of the most beautiful directing tasks I can imagine is telling a story where the movement of the camera and the protagonist merge into a kind of choreography, creating an emotion together with the viewer.

The essence of this film was the story of support. Support in the most literal sense, when our body needs food for tired muscles after a workout, but also the emotional kind, the one that tells us that every workout is a good workout, even when we’re just starting out, feeling tired, or struggling with motivation.

That’s why the script was built as a collage, showing different recreational sports, various intensities of exercise, and all levels of skill. In this way, we wanted to send a message of respect and encouragement to everyone, inviting them, as they say in yoga, to just show up on the mat.

Credits

Client: Imlek

Agency: Leo Burnett Belgrade

Production: Bad Rabbit

 

Director: Ognjen Isailović  

DOP: Lazar Bogdanović 

Editing: Nikola Purić

Set design: Marija Mitrić 

Costume: Ana Mićković

Grading: Nikola Marinković

Sound design: Ognjan Milošević

Casting: Dušan Mičeta – Rashtan Casting

Stills

Details & Info