About Project
One of the most beautiful directing tasks I can imagine is telling a story where the movement of the camera and the protagonist merge into a kind of choreography, creating an emotion together with the viewer.
The essence of this film was the story of support. Support in the most literal sense, when our body needs food for tired muscles after a workout, but also the emotional kind, the one that tells us that every workout is a good workout, even when we’re just starting out, feeling tired, or struggling with motivation.
That’s why the script was built as a collage, showing different recreational sports, various intensities of exercise, and all levels of skill. In this way, we wanted to send a message of respect and encouragement to everyone, inviting them, as they say in yoga, to just show up on the mat.
Credits
Client: Imlek
Agency: Leo Burnett Belgrade
Production: Bad Rabbit
Director: Ognjen Isailović
DOP: Lazar Bogdanović
Editing: Nikola Purić
Set design: Marija Mitrić
Costume: Ana Mićković
Grading: Nikola Marinković
Sound design: Ognjan Milošević
Casting: Dušan Mičeta – Rashtan Casting









